Is there any reason to come to your church website?
Is there any reason to come to your church website more than once?
To this day, most church websites are simple brochures that talk about the church, the leadership, and what they offer. They talk about “us.”
Few church websites talk about the visitor. Few even consider the visitor in the website content. We only talk about what we want them to know, and we never stop to consider what they want to know from us.
This is where your church blog can play a large role in both attracting website traffic, capturing their attention, and speaking into their lives. Think of your blog as the very first step in a lengthy relationship ladder. If done right, not only will more people from your community visit your website regularly, more people will hear your message, understand your church, and ultimately build a relationship with you.
So what do I write about?
Let’s talk about 5 ideas for blog topics you can write on your church blog.
Church Blog Topic Ideas
Remember, the content you put on your church website will each an audience you won’t reach any other way. At 3am, the content you invest in creating can be ministering or teaching someone you have never met. It’s worth every minute you spend putting together helpful, useful, educational content on your website. And that will mostly surround your blog.
1. Local News and Information
Yes, this is number one because it’s the easiest content to create, and it’s usually the most effective to building traffic. Why build traffic? Because the more people who visit your website, the more people know who you are and where to find you, and the more chances you get to convert them into a contact.
The reason local news and information is so effective is because there is little competition. Think about it, if you write about any general topic, that piece of content has to fight for views with everyone else in the world who is writing about the same thing. But if you write about the Catfish Festival in Holdenville, OK – the competition gets a lot easier, and you’re only attracting traffic from the people in that area. You’re not fighting for “clicks” with all other geographical areas.
You won’t ever be a replacement for the local news, but you can write about things like “things to do in X” or “X reasons X is a great place to live.” Talk about the history of your area, the things that are happening this year, events coming up, etc. There are a ton of things you can do to talk about your city.
And as a bonus, the more you talk about your city, the more you are going to show up for local searches.
2. Inspirational Posts
Ever read a Chicken Soup for the Soul book? Do the same thing with your blog.
Tell stories! People love stories.
They share them on social media.
They relay them to their circle of influence.
But you need to be a good storyteller. Not a liar, a storyteller. (Just for the ‘evangelastical’ crowd, I have to put in that disclaimer)
Need help with storytelling? Read Chicken Soups!
3. Life Principle Bible Studies
Remember, your blog is only the first step in the relationship ladder. Your website is not the place to dive into apologetics and deep theological debates.
The people aren’t ready for this yet.
This is why a lot of churches should consider taking their doctrinal statement off of their website. Relationship should come before we separate from people in disagreement over doctrine. But if you use your church website to get strong on doctrinal statements, you could easily abort a promising relationship before they get to know your heart, love or spirit.
So when you’re writing “Biblical” things on your church blog, stick with the easy milk. It’s okay to get deep, just do your best not to get divisive.
Remember, the first step in the relationship ladder (yes, I said that twice) – you are just being introduced to a stranger… you have to get to know them.
This is similar to inspirational stories, but this is what is happening to people in your church. Tell those testimonies, often. And tell them well!
Some people are afraid of telling their story online. That’s okay, don’t make people uncomfortable. But if you create a culture of sharing, this should be easy to adopt.
If you can make a video of the person telling their own testimony, that’s great to include in the blog.
Again, think of this as a story, a true parable. You need to tell the backstory, connect with the emotion, etc.
Don’t tell the stories half heartedly… be a skillful writer. Let your audience feel the story.
5. Dreams, Plans and Setbacks
People want to know the vision, the purpose, and the battles others face. It helps them and inspires them.
If you learn to share your vision in story form on your blog, in your videos, from your pulpit, from just about anywhere, people start to notice.
People buy in.
People get excited.
Are you on a mission to win 1,000 souls this year? Let’s take that journey and document it on the blog.
Give an update once a month. Are there some disappointments, share those too. Not in a pity me way, but in a dramatic story kind of way.
One thing you will learn is that people like to be involved in a good story. If they are inspired by your vision, your purpose, they will also be inspired by your struggle to achieve it. They will want to join with you, and be a part of this grand thing that’s bigger than any one person.
Just make sure you’re genuine, as people can spot nonsense a mile away. If you’re running 25, don’t start talking about your missing to 1,000 in 4 months. No one will believe you, even though your faith is sky high.
Writing a Church Blog
It’s not difficult, and each blog article doesn’t have to be 2,000 words long.
Just be consistent. Constantly refer to the mission, vision, and purpose of the church. Why is it here? What is it trying to accomplish?
Be relatable, and write things your city is interested in. Know your audience – don’t talk about hunting and camo in downtown Seattle. And don’t talk about startups and tech in rural Tennessee.
Keep your ears open, and always be open to new blog ideas.
Many times you’ll hear a preacher say “that’ll preach” at random times throughout the day. What they mean is that there is a principle or a lesson in what they just heard or saw.
Adopt the saying, “that’ll blog.” And then make it blog.